3 simple steps for product promotion

The traditional way of selling products was to apply marketing and advertising techniques that disrupt the customer, challenging the way they think about that product and promoting the advantages it might bring...

So much more than a logo design

What does creating a brand mean to you? Maybe it’s logo design? The application of your logo to media? It could be thinking of the right company name? Is it the creation of a physical product? Creating a brand...

The rise of social media

2.43 billion people swiped at Facebook, Instagram, Twitter, Snapchat, etc, during the last year, so you won’t be shocked to learn that social media has now become an irreplaceable feature of human life...

Is your business truly customer-oriented?

Have you noticed how almost all companies now claim to be customer-focused? It’s become pretty standard for firms to state how their operations centre around their customers and that the focus is on targeted solutions...

The problem with marketing

What do you think of when you consider the role of marketing in a business? Like most, you're probably thinking of the process of creating graphics, brochures, websites or posting on social media...

Decisions, decisions

Business owners today face the challenging task of ensuring that their products and services are more likely to be selected than their rivals. Becoming ‘top of mind’ with your customers requires a dedicated effort to differentiate...

Understanding customers - why bother?

How well do you know your customers? Since customers are critical to the survival of your business, understanding what they value about your product is essential...

Racing strategically

Unless you've been tucked away in a mountain retreat on holiday, you won't have missed the IAAF athletics taking place in Stratford, London, over the last few weeks...

Is your business 'stuck in the middle'?

Have you ever noticed how some businesses continually struggle to stay afloat? It's usually those that don’t offer a product or service that stands out above the competition...

So what exactly are your goals?

You're bound to have come across those businesses that seem to be powering ahead at a pace which makes you wonder exactly what they put in their drinking water.